Why do some animal protection efforts succeed while others fail?
From animal welfare to animal rights, humane advocacy can be both inspiring and challenging. Stopping animal cruelty and replacing it with compassion isn’t easy.
Every day, animal protection advocates invest time, expertise, money, and energy to make the world better for animals, but often with little to show for it. People, businesses, and governments are slow to change. For every encouraging sign of progress, there’s a disappointment. What makes the difference between gaining ground and falling short?
If it were just about caring and trying, the many devoted animal protection advocates hard at work would have put an end to all forms of cruelty and neglect already. But commitment and effort aren’t enough.
Whether you are:
- an individual animal protection activist
- with an animal shelter, animal rescue group, animal control unit, or spay/neuter clinic
- a member of a grassroots team
- employed by any type of humane organization
- an animal protection supporter, or
- a student of social change
… there is a proven way that gets better results.
Get Animal Impact.
Find out what leading advocates know that allows them to score impressive victories for animals. In Animal Impact: Secrets Proven to Achieve Results and Move the World, you’ll discover a simple, yet powerful, seven-step framework that works for personal activism, local programs, online presence, national campaigns, and global efforts. These ideas are transforming advocacy. You can use them to take your impact to the next level, help other advocates learn what it takes, or both.
“This book is so desperately needed in our movement. We need to blend passion with professionalism, and this book is going to help get us there.” – Wayne Pacelle, President and CEO,
The Humane Society of the United States
Learn from Successful Animal Protection Advocates and Groups.
Animal Impact: Secrets Proven to Achieve Results and Move the World contains stories and tips from more than 80 advocates who’ve put the principles to work to achieve change. You’ll see exactly how these practices make a difference and how you can use them yourself. Here are just a few of the organizations across the spectrum of animal issues and from around the world that have shared how they achieve success:
- Animal Welfare League of Arlington
- ASPCA
- Bay Area Humane Society
- Compassion in World Farming
- Compassion Over Killing
- Delaware Action for Animals
- European Coalition to End Animal Experiments
- Farm Sanctuary
- Fences for Fido
- The Humane Society of the United States
- Mercy For Animals
- Merrimack River Feline Rescue Society
- Mohawk Hudson Humane Society
- PetSmart Charities
- SAFE (New Zealand)
- Toronto Vegetarian Association
- The Winnipeg Humane Society
- Vassar Animal Rights Coalition
- Vegetarian Resource Group
- World Society for the Protection of Animals
… and many more!
You’ll discover must-have ways to help animals from advocates on the forefront, including Amanda Arrington, Josh Balk, Anthony Bellotti, Gene Baur, Sue Della Maddalena, Stephanie Downs, Jennifer Fearing, Bruce Friedrich, Che Green, Stephen Heaven, Alex Hershaft, Mahi Klosterhalfen, Philip Lymbery, Laura Maloney, Bill McDonald, Betsy McFarland, Esther Mechler, Erica Meier, Julie Morris, Kelly Peterson, Heidi Prescott, Paul Shapiro, Ruth Steinberger, Michelle Thew, Zoe Weil, Emily Weiss, and more.
“In my more than 35 years of working in animal welfare, I’ve seen that nonprofits that adopt the best strategies from within and beyond our field have achieved significant results. Animal Impact provides numerous examples of this phenomenon and is an excellent manual for those who want to be effective animal advocates.”
- Ed Sayres, President & CEO, ASPCA
Discover Proven, Practical Approaches.
Here’s just a sample of what you’ll learn:
- Why people don’t get it … and what you can do
- What question all people ask – and you must answer – when you try to get them to change
- Five barriers that stop people from taking action that helps animals
- The “one-size-fits-all” pitfall and how to avoid it
- Why you will rarely know what will be most effective … and how to find out
- How one organization avoided wasting thousands of dollars and you can too.
- A tool to craft messages that rise above the opposition, including a source of resistance you may have overlooked
- How to be visible and effective in traditional and social media
- How the way you talk about your day may be undermining your results
- Two simple questions you can ask to begin improving your advocacy right now
Would you like to see the front material, introduction, first chapter, and index? (Use the index to see additional people and organizations that are included.) Download sample pdf now (free).
“Many people spend their time deploring the awful things we do to animals, but don’t know how to change the situation. If you want to make a positive difference for animals, Animal Impact is full of good ideas. It’s the practical handbook every activist should read.”
- Peter Singer, author, Animal Liberation
Get Better Results for Animals.
The book also includes activities, summary points, and questions that help you learn more. It ends with a Getting Started chapter with steps you can take to make sure to turn your new ideas into action and results.
FREE GIFT! When you purchase the book, you’ll gain access to a free companion journal. You can use this downloadable file, a $9.95 value, to capture your notes on key points, responses to questions, and ideas for your advocacy. It’s like creating your own personalized executive summary. This is my gift to you to help you put what you’re learning to work even faster.
It doesn’t matter where you’re starting from today or which issue matters most to you. You can improve your impact ,whether you are a lifelong animal advocate or have gotten involved more recently. You can achieve greater impact from the time, money, and energy you already have.
“I love it! It’s an easy read and these ideas can be implemented in any situation where you are trying to impact change. This book will transform how we go about helping animals.”
- Aimee St. Arnaud, Board of Directors member, Humane Ohio• • • • • • •
“In addition to working hard to help animals, it’s critical that we also work smart. This book provides invaluable advice for being as effective and impactful as possible.”
- Gene Baur, President and Cofounder, Farm Sanctuary
Author Caryn Ginsberg has over ten years experience working with animal protection leaders at every level. She’s taught for Humane Society University and is co-author with the ASPCA’s Bert Troughton of Making Plans to Make a Difference: Business planning for shelters to inspire, mobilize and sustain change. A popular speaker, she’s been featured at events including Taking Action for Animals, the Animal Rights National Conference, The Humane Society of the United State’s Expo, National Council on Pet Population Study & Policy, Summit for the Animals, and Animal Grantmakers.
“This book is the definitive ‘how to’ for all animal advocates. Anyone who takes the opportunity to read, digest, and implement will most assuredly score a victory for animals.”
- Neil Trent, Executive Director, Animal Welfare League of Arlington• • • • • • •
“This book is a must read for grassroots animal activists everywhere. If you simply read the book, you will become familiar with tried and true practices and be inspired by how they were successfully used by some of today’s most respected animal activists. If you use the book as a study guide and apply the knowledge learned, you’ll get results you never dreamed possible.”
- Bob Leonard, Cofounder, Mid-Atlantic Animal Rights Coalition
Buy now!
Why wait another day to start getting better results? Perfect for gift-giving and receiving.
Paperback – $24.95
You’ll go to a page powered by a division of Amazon.com. This team has provided the same top-notch customer service I’ve gotten from the main site. When you buy through my page, Amazon shares more with me to support this work and my donations to animal protection groups. But if you need gift wrapping or just prefer to work within your existing Amazon account, click here.
Would you like to read Animal Impact on your Kindle, Nook, iPad, Sony, or other electronic reader? You’ll love getting all these formats for one price. You can install the book file on multiple devices and even add new versions if you get new equipment in the future. Immediate delivery and no shipping, especially helpful for international customers. Save money and help the environment with this terrific option. You’ll set up your free account at Smashwords.com and purchase there to get your files.
Free Companion Journal ($9.95 value)
Whether you purchase the paperback or electronic version, make sure to read the How to Get the Most Out of This Book section to find out how to get your free companion journal. You’ll get big results even faster when you use it to assess, plan, and implement new approaches that you can implement with confidence.
• • • • • • •
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